Compendium, a Seattle based stationery and gift pioneer has had the product LunchMail for years. This product needed a brand update as it was no longer communicating to their core consumer the way it once had. We first explored an update to the brands’ mark. We then expanded to the identity, packaging form, product display and product design. We hope the new identity just like the LunchMail product evokes a sense of love and whimsy that a child can carry with them all day.